Tracing The History Of Mitsubishi In Australia
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Since 1980, Mitsubishi’s presence in Australia has been managed by Mitsubishi Motors Australia Limited, based in Southern Australia’s Tonsley Park. It is a fully owned subsidiary of the Mitsubishi Motors Company and has overseen the design, assembly, import and sales of Mitsubishi vehicles in the country. Mitsubishi Australia has also taken an active roll in Australia’s automotive community and is an major part of both clean energy research and off road racing circuits.
Its presence in the country began in the early 1970’s when Mitsubishi designed vehicles were sold under the Chrysler badge. When Chrysler sold its interest in vehicle manufacture in the country, Mitsubishi bought their Tonsley Park assembly plant and began manufacturing several models, most based on the Galant design. Manufacture at this plant continued for 28 years until Mitsubishi Australia switched from a manufacture/import business plan to import only in 2008.
Today, the company’s restructuring has been completed and its headquarters are at the site of the original assembly plant. With over 200 dealer sites across the country and a large line up of both diesel and petrol burning vehicles, Mitsubishi makes up a substantial part of Australia’s automotive market.
The current Mitsubishi line up includes family and luxury cars as well as rugged 4WD vehicles. One of the most successful of these is the Lancer, now in its ninth iteration. This sedan has received many upgrades, and boasts a 5 star ANCAP crash test rating. For anyone looking for more excitement, the Lancer Ralliart and Evolution models are proven racing machines. At the other end of the line up, the Triton is a compact pickup that comes in a wide range of specifications suitable for both work and play.
Mitsubishi Motors has a prestigious racing history, and its Australian subsidiary is continuing this tradition. Ralliart, the company’s motorsport division, repeatedly puts Mitsubishi vehicles onto the Australian rally and 4WD racing circuits and comes out with victory. Currently, the number one driver in the Australian Rally Championship is sponsored by Ralliart. In addition to this, both the Lancer Evolution and the Pajero are very popular among both professional and amateur racing teams in rally and 4WD racing events.
Since its formation as a subsidiary, Mitsubishi Motors Australia has been a strong competitor in Australia’s automotive market. With a focus on new innovation while maintaining its tradition of excellence, Mitsubishi will continue to serve Australia with quality automobiles.
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Source by chelsi woolz
