Is Ford Really Moving Forward With Alan Mullaly?
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After almost a year of being the chair of Ford Motor Company, what has happened to the Dearborn automaker with Allan Mullaly at the lead? According to Micheline Maynard writing for the New York Times, “everything and nothing.”
Allan Mullaly exited Boeing and entered the doors of Ford Motors last September. His appointment made him the first outsider to run the Detroit Auto Company, known for competitiveness both with external and internal rivals.
He recently put up the sale of Ford’s British nameplates, the Land Rover, Jaguar and the Aston Martin. On the other hand, he revived the Taurus Sedan nameplate which had been relegated to a rental car. He is also responsible for mortgaging Ford’s entire asset to get the needed billions of dollars for the company’s restructuring.
Allan Mullaly, 62, is leading the troubled US automaker at a time when everyone is doubtful of its future. Ford Motors (also maker of Ford catalytic converter) is now second to Toyota in the American Market.
“Ford’s turnaround is still in its infancy,” said Gimme Credit senior analyst Shelly Lombard in an interview with the New York Times.
After the ousting of Ford of executives like Lee A. Iacocca and Jacques A. Nasser, Mullaly’s moves have been closely watched by the scrutinizing eyes of the press and people from the automotive industry.
After all the criticisms made on his management, Allan Mullaly plans to continue the on-going restructuring program during his arrival a year ago, saying “I believe we have a really good plan” in an interview.
Unlike other new executives who also appoint a number of new officers, NY Times reports that Mullaly has only recruited one Boeing official to be his consultant. Most people in his team are Ford officials even before he arrived. He promoted Derrick M. Kuzak and Susan M. Cishke to be in charge of global product development and senior vice-president for sustainability, environment and safety engineering respectively.
According to the company’s executives, the biggest change Mullaly has caused in the company is Ford moving forward to competition not just with General Motors and Chrysler.
Upon Mullaly’s entry late last year, Ford has held 16 percent of the US market which lowered down to 13.5 percent mid this year, according to statistics from Autodata, a firm that detects industry statistics.
Will Alan Mullaly succeed in turning things around for Ford? Let’s hope he does, and does it soon.
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Source by Evander Klum
